PRIVACY POLICY

PAGET LONDON
Effective Date: April 2025

Paget London is a trading name of Sine Mora International Ltd, a company registered in England and Wales with company number 13353731, whose registered address is 55 Ludgate Hill, London, EC4M 7JW (“the Company,” “we,” “us,” or “our”). The Company operates the website www.pagetlondon.com (“website”).

We are committed to safeguarding and protecting your personal data. This Privacy Policy explains how we collect, use, store, and share your information when you (“the Customer,” “you,” or “your”) interact with our website and services.

We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Consumer Rights Act 2015, ensuring transparency and legal compliance in all data processing activities. Paget London acts as the data controller for the personal information collected through our website and services.

1. DATA WE COLLECT

We may collect and process various types of personal data when you interact with us. This includes identity information such as your name, title, date of birth, and gender, as well as contact details, including your email address, telephone number, billing and shipping address. If you make a purchase, we will process your payment details, including transaction records and order history. However, full card details are never stored, as payments are securely handled by our third-party payment providers in compliance with relevant data protection regulations.

In addition, we collect technical data, including your IP address, browser type, time zone settings, and browsing history. We also store information related to your marketing preferences, such as your communication and consent status. If you contact us through our website, leave reviews, or provide feedback, we store this user-generated data securely. We may also collect correspondence records and, in some cases, may record calls with our Customer Assistance team for security and training purposes.

2. LEGAL BASIS FOR PROCESSING

We process your personal data under various legal grounds. When you place an order or contact us regarding our services, your data is processed to fulfil contractual obligations, including order processing, transaction management, and customer support. We also rely on our legitimate interests to improve website functionality, analyse usage trends, and prevent fraudulent activity.

Where marketing communications or cookies are involved, we will only process your personal data if we have received your explicit consent. You have the right to withdraw consent at any time. Additionally, we may process data to meet our legal and regulatory obligations, such as tax compliance and fraud prevention.

3. HOW WE USE YOUR DATA

Your personal data is primarily used to provide you with our products and services, including order fulfilment and customer support. If you have given consent, we may send you marketing communications and special offers relevant to your interests. You have the right to object to marketing at any time.

We also analyse website performance and user behaviour to improve functionality and customer experience. Security measures are implemented to detect and prevent fraudulent activities and protect our business. Additionally, we process certain data to ensure compliance with applicable legal and regulatory requirements.

4. DATA STORAGE & SECURITY

We take the security of your personal data seriously. Your information is stored securely on protected servers, with industry-standard encryption and security measures in place to prevent unauthorised access, data loss, or misuse.

Personal data is retained only for as long as necessary to fulfil the purposes for which it was collected, comply with legal obligations, or resolve disputes. Once the data is no longer required, we securely delete or anonymise it.

5. DATA SHARING & THIRD-PARTY SERVICES

We do not sell your personal data to third parties. However, we may share your information with selected service providers who assist in delivering our services. These include payment processors, who handle transactions securely, courier and logistics partners, who ensure timely order delivery, and marketing and analytics providers, such as Google Analytics, to improve our services.

In cases where we are legally required, we may disclose your personal data to law enforcement agencies, regulatory bodies, or government authorities. Our website may also contain links to external third-party sites. We are not responsible for the privacy practices of these external websites, and we encourage users to review their policies before providing any personal information.

6. YOUR RIGHTS UNDER GDPR

As a data subject, you have several rights under the GDPR concerning your personal data. You have the right to access and request a copy of the personal data we hold about you. If any of your personal information is inaccurate or incomplete, you have the right to request rectification. You may also request the deletion of your data where applicable. If you wish to limit the way we process your information, you can exercise your right to restrict processing. Furthermore, you have the right to object to certain uses of your data, including direct marketing. In cases where applicable, you can also request data portability, meaning your information can be transferred to another service provider. To exercise any of these rights, please contact us at info@pagetlondon.com.

7. COOKIES & DATA COLLECTION

Our website uses cookies and other tracking technologies to enhance your browsing experience. Cookies serve various functions, including:

  • Essential Cookies – Necessary for the website to function properly.

  • Analytics Cookies – Help us understand how users interact with our website to improve its performance.

  • Marketing Cookies – Enable us to provide personalised advertisements based on your interests.

You can choose whether to accept or reject non-essential cookies when you first visit our website via our cookie banner. You can also manage your preferences at any time via your browser settings or our cookie settings panel.

8. UPDATES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect legal, technical, or operational changes. Any changes will be posted on this page, and we encourage you to review this policy periodically to stay informed about how we are protecting your personal data.

9. CONTACT US

If you have any questions regarding this Privacy Policy or wish to exercise your rights, please contact us at info@pagetlondon.com.